Assa _Ashuach_BW_P5270352_4-3

Assa Ashuach

Founder of Digital Forming

Assa Ashuach was born in Israel in 1969, completed his BA at the Bezalel Academy of Art & Design in Jerusalem and his MA at the Royal College of Art at Ron Arad’s Design Products department in London 2003.

Assa Ashuach studio ltd was established in London, focusing on Research and Consultancy within the digital design and manufacturing, with a focus on user ergonomics and circular industrial ecosystems.

Assa has founded Digital Forming® & Ucodo ltd the two software companies where set to develop new 3D interactive co-design methodologies online, empowering designers to connect directly with users at home.

‘By experimenting with advanced design and production technologies, the Israeli-born, London-based designer Assa Ashuach redefines both the form and function of everyday products and furniture, while developing a surreal new design aesthetic’

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